2015-№4(49) Article 2

E.A. Sokolova

Higher education consumerism and information transparency. P.18-32.

UDC 378.1

The paper presents an overview of research investigating the relationship between higher education consumerism and information transparency. It focuses on the major stages of the legal regulation of higher education information transparency. The paper maintains that Russian researchers underestimate the importance of customer demand and the factors that determine consumer choice. The paper analyzes the phenomenon of consumerism, which has a wide social context, on the basis of various approaches suggested by foreign authors and on the basis of Russian scholars’ understanding of the term consumerism. The paper defines major approaches to consumer behavior in various service spheres. It deals with consumerism in political science, culturology, philosophy, sociology. It provides a more detailed definition of the phenomenon of consumerism in higher education. It treats the role of rankings in students’ preferences.

higher education, information transparency, consumer choice

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