2010-№4(29) Article 11

Yu.M. Reznik

Social-humanitarian management technologies. p.91-105.

UDC 33

 

In social science there are two management technology trends – social engineering and humanitarian engineering. Social-humanitarian approach, which is aimed at investigation and development of management systems, merges social, cultural, subjective, objective, institutional and symbolic aspects of the socio-cultural context, and forms people’s ideologies and expectations, taking into consideration their life strategies.

 

management, technology, social engineering, methodology.

 

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