2013-№1(38) Article 11

G.V. Karvitskaya

Interaction with clients: theory and practice of marketing activity. р. 99-109.

UDC 338

The article deals with an analysis and generalization of marketing concepts in the field of relations with clients. It dwells upon the obligatory elements of the system of work with clients. The article puts forward the question of necessary development of the efficiency indicators adapted to the specific character of business. The results of an express analysis are given that show the quality of interaction with clients in various companies in Ryazan.

marketing of interactions, client orientation, loyalty of consumers, total quality management (TQM), typology of clients, corporate culture

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