2013-№1(38) Article 12

Y.V. Zhukova

In the struggle for the buyer (electronic commerce as an element of information and communication technologies and modern tools to improve a range of services). p.109-116.

UDC 339.37

The author considers the internet as an alternative retailer formats and new value-added service in a complex service of company. Also in the article considers the place of electronic commerce in the domestic market and prospects for development, are factors that inhibit and stimulate its growth in the food sector.

information Technology (IT-Technology), retail, retailer, service retail, e-retail trade.

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